I’m Merel de Vries, aN Amsterdam BASED SELF-TAUGHT GRAPHIC DESIGNER. at 28 years old, I've journeyed through diverse paths that have shaped my perspective on creativity and innovation.

Following GRADUATING A HISTORY BACHELOR AT THE UNIVERSITY OF AMSTERDAM, I co-founded I.AM.caps, a brand committed to sustainability. We introduced biodegradable Nespresso capsules with flavors like matcha, beetroot, and chai. our decidation paid off and our capsules became staples at renowned stores like de Bijenkorf and Flink, and our products found homes in over 15 countries.

Now, I'VE embarked on a new adventure to FULFIL my dream of HELPING OTHER BRANDS IN SHAPING THEIR IDENTITIES. The experiences gained from building my own business have given me a profound understanding of branding, innovation, and the power of visual storytelling.